The Trade Promotion Budget Nobody Can Prove Worked
Trade spend is one of the largest controllable expenses on a CPG company's P&L, trailing only cost of goods sold. Recent industry research puts 59 to 72% of trade promotions at a loss. Most finance [...]
When a Successful AI Pilot Goes Nowhere
A quality-inspection pilot hit its accuracy target in month three. Eighteen months later, it was still running on a single line. This is a composite pattern we see repeatedly across manufacturing AI rollouts — not [...]
Why Healthcare AI Projects Should Start With a Workflow, Not a Model
Most healthcare AI initiatives begin with a question about technology: which model, which vendor, which pilot. The organizations getting real value from AI are often starting with a different question — and it begins [...]
